Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.

You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?


Which dimension would you use to select a homepage view when building a purchase funnel in Explore?

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

 

When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

You are the managing editor of a blog that features several contributing writers.
What could you use to report the writer’s name on each article page?

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?


If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?

You want to compare whether users behave differently on your product detail pages based on the type of device they’re using. Which report can you use to find this information?

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.
In this report, what is device type?

When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation?

What can you find in the Realtime report?

Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?

Your team is looking to add a net-new report to the left-hand nav that shows the source / medium filtered to desktop users only. Which new report template should they use to create this?

If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?

Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

Which dimension should you use to determine which sources, such as "organic search" or "referral," are driving users to your website?

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.
What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?

As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

When creating a Free-Form Report, which types of visualizations are available for you to include?

You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?

Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

You’re asked to set up a data stream in accordance with setting up Google Analytics.
What is a data stream?

You have Ads Personalization enabled for your property, but want to exclude specific events.

What does this mean for the data for those events?

If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.
If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days.

In this report, which of these is considered a “metric” in Google Analytics?

You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague.
By default, who can see the exploration you just created?